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MODERN PR SECRETS

Ever Wonder? 🗯 ... What’s Working NOW in PR?

Take the mystery out of the ever-shifting real-time landscape of Digital Public Relations (PR) with Lisa Buyer's new online course.

$1299 $699

Buy Now

Get famous in the media.
Gain social proof.
Be a thought leader.
Host your own show.
The PR possibilities are endless.

PR isn’t the same thing as social media. PR gets you massive exposure in major outlets, while social media provides proof. You must have both in your arsenal.

It doesn’t matter what you do or who you are, PR is a crucial piece of the marketing puzzle.

And these days, influencer marketing, Social Media, SEO, and PR are all converging.

All this makes for mass befuddlement about getting it “right” . . . and peeking over everyone else’s shoulder to see what they’re doing.

It doesn’t matter if you’re an entrepreneur, CMO, freelance digital marketer . . . or even a seasoned PR pro looking to get up-to-speed on the latest trends. The challenges are the same for everyone.

The problem is, every piece of training and knowledge is scattered about the interwebs. Or in books. Or is being delivered in an obscure presentation that is siloed with pieces of information versus the whole picture somewhere in the metaverse.

Bottom line: Things move at light speed in PR. It’s easy to fall behind.

The good news is Lisa Buyer has created and curated the right course at the right time (and isn’t timing everything?) It’s called Modern PR Secrets.

EARLY ACCESS TO MODULES 1-4, CHARTER MEMBERS WILL GET ACCESS TO ALL MODULES AS THEY BECOME LIVE AND BETA ACCESS TO FUTURE COURSES BY LISA BUYER.

$1299 $699 CHARTER MEMBER OFFER

SIGN UP NOW! IT'S THE RIGHT TIME
Modern PR Secrets a course of action
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Imagine a Streamlined Approach to PR that Produces Real Results

What would the ideal PR strategy look like anyway? 

It would be one filled with things like . . . 

  • Instant credibility in the marketplace
  • Enhanced awareness of your brand
  • Escalating positive media exposure
  • And, what the heck, even a solid boost in fame!

We’re about to share the exact training and techniques that will lead to all of these things—and more.

Inside the Modern PR Secrets Online Course, you’ll learn the optimization techniques to reach your target audience, journalists, and influencers.

But wait, there's more... you’ll gain the public relations secrets to leveraging the trifecta of PR, Social Media, and SEO. The kind of skills that put your brand top-of-mind for your target audience in the right place at the right time.


Without Optimization, You’re in T-R-O-U-B-L-E, Trouble, Trouble... Good Thing It’s Our Superpower

The stakes in PR have never been higher. This is an opportunity to get a leg up on the competition. (Because the competition is fierce.)

Modern PR Secrets Online Course leverages the domination of PR, Social Media, and SEO to grow “mindshare.” and get out of the silo mindset.

The underpinning of that domination? Optimization

Lisa Buyer is a subject matter expert on how to blend PR, Social Media, and SEO for optimized performance. She has built her 20+ year career on her industry secrets for getting publicity and exposure using search and social.

Now, she’s taken her book, Social PR Secrets (4th edition!), and put it into a tactical, actionable course in editable bytes.

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What that means from a high-level, “what-you-get” viewpoint:

When you purchase the course you will get what's typically not available without a one-on-one engagement with Lisa. That means . . . 

  • Access to Lisa’s 20+ years of traditional public relations experience combined with the knack for leveraging SEO and Social—and digital technologies—into a cohesive PR strategy
  • Get the real story and strategy behind page one search results in Google and Google News
  • Discover how to optimize, publicize, and socialize your brand’s news for ultimate exposure
  • Learn how to blend paid and organic effectively—yes, it can be done
  • Stop paying for all your exposure with ads!
  • The savvy professional’s method to influence positive reviews, plus get featured and interviewed by industry media
  • The surprising way to share your expertise with new audiences using featured guest articles
  • How to forge strong relationships directly with the media
  • Attract more visibility in Google than ever before—who doesn’t want that?!

We’re not even at the tip of the iceberg yet. This course promises to deliver all of these things and a whole lot more.

THIS COURSE IS PERFECT FOR ME. LET'S DO THIS!

Glowing Recommendations from Big Fish in PR

★ ★ ★ ★ ★

"Lisa connects all the dots on how to gain positive exposure for your brand. She curated and connected the ultimate course. Modern PR Secrets combines the latest strategies, technologies, and tactics."

Navah Berg

★ ★ ★ ★ ★

"Lisa has so much knowledge when it comes to Social and PR and the blending of two worlds. She always has her thumb on the pulse of up and coming trends and how to use them to enhance engagement and visibility.."

Jess Rafaeil

★ ★ ★ ★ ★

"SEO, influencer marketing and PR are all converging and part of the mix now; perfect timing for Social PR Secrets. Social in public relations needs to go from being a task assigned to the intern or newest employee fresh out of college—and central to the whole agency. No PR professional can afford to be without this."

Ric Dragon

Meet Lisa.

Optimization is Lisa Buyer's favorite word. Her Superpowers bring Google and social media into the public relations strategy. Lisa helps clients connect the PR, Social Media, and SEO dots while also educating agencies transitioning from traditional media or just trying to stay in-the-know with today's best digital strategies. Clients include public and private companies D2D, B2B, and B2C in the technology, real estate, and health/beauty industries as well as marketing and advertising agencies.

She also runs the successful podcasts Social PR Secrets and fulfills her PR for Good side by uplifting women in myriads of industries to spotlight them in her passion project, Female Disruptors.

Lisa lives in Celebration, Florida with her family: Don, Kennedy, Audrey, and Grant. Besides #SocialPR, Lisa's favorite hashtags include #yoga, #surf, and #sunsets.

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There’s No Better Time Than NOW to Learn

Modern PR Secrets is a course of action. Every module and section is designed and curated to deliver strategies and tactics that can be implemented immediately.

We’ll take the mystery out of public relations the easy way with step-by-step, bite-sized chunks that can be used right away, not after the course is complete.

Purchase now to gain EARLY access to modules 1-4. These charter members will get access to all modules as they become live and beta access to future courses by Lisa Buyer.

The seven-module course covers everything from soup to nuts:

01

Digital Public Relations Super Powers

PR yesterday, today, and the future, including SEO, Social, Brand PR, and more . . . 

02

PR Channels

Journalists, search engines, podcasts, oh my! A deep dive on all of ‘em.

03

Writing & Optimization

The 5 W’s plus emojis, keywords and links, hashtags . . . We’ve got you covered.

04

News Angles & Storylines

What’s trending and why. Wrap content around holidays. Build an editorial calendar. Ya gotta know this.

05

Media Relations

Connections matter. The Art of the Pitch. And a whole lot more!

06

Measuring

Google Analytics. KPIs. Everything to PROVE your value and keep the client happy.

07

Advanced  PR Avatar - The Social VR Metaverse & Beyond

Are you keeping up with the marketing and PR metaverse? Learn the latest trends in using AR/VR and Social VR to connect, create and build community in virtual worlds.

On top of the modules, we’ve loaded this course up with the support and context to put everything into action:

  • Invitation to our private Facebook Group
  • A free digital copy of Lisa's book Social PR Secrets
  • Weekly live coaching sessions with occasional special guests
  • First-time access to future beta courses
  • High-level book recommendation
  • Special offers and insights only available to members
  • And last but not least . . .
  • Get 1:1 access to Lisa Buyer and her team of experts!

Sign up for Modern PR Secrets and start earning the media you deserve. Attract the media. Be the media. Discover modern approaches and technologies proven to bolster exposure, credibility, reach, social proof, and media coverage across Google, Social Media, and Traditional media outlets.

*Sign up now to gain EARLY access to modules 1-4, charter members will get access to all modules as they become live, and beta access to future courses by Lisa Buyer*

$1299 $699

FOR A LIMITED TIME—BUY NOW!

I'M ALL IN. SIGN ME UP NOW